The Importance Of Home Staging And How To Do It Yourself

by Staff Editor on June 10, 2013

Blue Sky

In the world of real estate, home staging is one of the most effective ways to sell one’s  home. The process ranges from mere redecoration and clean-up to affecting the way your home looks in one or more ways. Home staging can make a room appear bigger, warmer, or even cleaner than it actually is.  Of course, all of these factors influence the decision of home buyers.

It’s All About the Details

Home staging means that all of the seemingly-unimportant aspects of your home (e.g., the arrangement of furniture and the grouping of decorative items) is altered in order to improve a room’s look and overall feel.

A few ways a home can be staged include:

  • Using soft fabrics like satin and silk to emphasize luxury;
  • Adding elements to pre-existing shelves and bookcases that attract the eye to those areas;
  • Displaying items on their own, or in groups of 3 or 5

Many items can also be brought into a home to help improve its appearance, such as:

  • Rugs
  • Ottomans
  • Mirrors
  • Plants

Creating the “Wow” Factor That Gets Homes Sold

If you are staging your home by yourself, then some planning will be required. First, you will have to determine what improvements you could make that would give your home the best possible chance of being sold.

Once you’ve determined these items, then it’s time to get realistic about your budget. Can you afford to make all of the improvements, or will you have to prioritize them? Many homeowners find this to be the most difficult decision, as emotions tend to come into play. But experts warn that getting emotional will not help your situation. Once your home is up for sale, it is no longer your home, and should be considered accordingly when it’s time to stage your home for selling.

Who is going to buy your home? These people will be your target audience, and your home should be staged for them. A home located in a neighborhood of families may benefit from increased staging in the kitchen, often called the ‘heart’ of a home, by adding warmth.

Is your home ready to be lived in? Will it provide the new owners with value? Will it give prospective buyers an emotional connection? These three things may be what your buyers are looking for, according to those in the know. And the good news is that you have control over many of them.

Getting Inside Their Heads and In Their Doors

If any of the information regarding how to figure out how best to stage your home looks familiar, then that’s great- it should: pretty much all of the techniques used are the same employed by businesses who want to market to potential customers. It’s called marketing psychology, and it has been proven to work time and again.

Another way you can attract potential buyers to your home is by having it listed online and creating a flyer for your open house. The same rules should apply to your flyer as they do to your staging. What would most appeal to a potential buyer? How can this be reflected in the flyer you create for your home?

Any flyer advertising a home should have one or more elements which stand out to potential buyers. Perhaps your home has a big back yard, or features a pool. These elements and others like them can be placed front and center of an open house flyer and will most certainly attract interested buyers. Similarly, it will be important to note any features about your neighborhood which may attract your target audience.

While the time and money put into staging your home may be more than you expected to give, the reward can be very happy buyers who are more than willing to pay the price you are asking.

About the author

Guest author Sam Dickson writes on a variety of topics, particularly related to home mortgages.  He has developed a free online home mortgage calculator tool at The IOU Calculator, a site dedicated to helping consumers navigate purchasing a home and taking out a loan.

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